The Broad is LA’s newest contemporary art museum and has embraced Angelenos with open arms.
Founded by Eli and Edythe Broad, the museum is located in the heart of DTLA on Grand Ave. The museum’s look was a co-collaboration with Gensler and was designed by Diller Scofidio and Renfro. Overall, the museum is home to 2,000 works of out and holds the largest collection of postwar and contemporary art in the world.
The Broad is a unique addition to LA’s museums and targeting millennials with their vast collection of postwar and contemporary art. With lines out the door, this definitely a spot you’ll want to put on your to-do list. Typically the standby line is typically a 45-minute on weekdays and doubles on the weekends, but luckily we’ve got the insiders guide to getting the most out of your visit. The museum created a Twitter for the ‘Standby’ line, definitely worth the follow to know when the lines are closing or how the wait is!
When it comes to ticketing, even though it is free to get into the general exhibits and the wait can be quite long if you don’t show up at the right time. The LA Socialites recommend that you choose to Reserve Advance Tickets. With Reserve Tickets you’re able to select a date and time that would allow you to go in without a wait! The only catch is that you have to reserve the tickets a month in advance and reserve them as fast as possible before other museum go-ers get them before you!
MAJOR KEY ALERT: go early and go during the week. The earlier you go, the more likely you are to find shorter lines into the Infinity Room and more photo-ops.
Right now the Broad has two special exhibits going on:
Cindy Sherman: Imitation of Life
- This exhibition showcases the work of Cindy Sherman, known for her photographs that feature herself as the model in a multitude of masks. The exhibit is on view until October 2, 2016.
Yayoi Kusama’s Infinity Mirrored Room
- The exhibit has taken Angelenos Instagram’s by stormed, the Infinity Mirrored Room is a mirror-lined chamber that showcases a sparkling and infinite amount of LED lights. Unfortunately there can only be one visitor per minute because of the limited space. This room requires a separate free timed ticket that can be reserved with general admission after arriving at the museum. But, it cannot be reserved through advanced ticketing online. Infinity Mirrored Room will be on view till the end of Fall 2016.
If you haven’t already seen it on social media, then you definitely don’t have your finger on the pulse of Los Angeles’ social heart. Whether you’re a photographer, an art history major, or you’re in need of some new Instagram photos The Broad is your next stop.